VISUAL MARKETING | CRAFTING VISUAL IDENTITIES​

​Creative Direction | Art Direction | Brand Design | Graphic Design | Consulting

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I specialize in Visual Marketing, working at the intersection of image, visual communication, aesthetics, and brand identity, helping companies, brands, products, and ideas communicate visually in a coherent, engaging, and strategic way. My focus is on the part of marketing that connects, inspires, and communicates the side that defines how a brand looks, feels, and speaks to its audience.

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MY EXPERTISE COVER:

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Visual Marketing & Communication: Crafting cohesive visual strategies, campaigns, and content that reflect the brand’s essence.

 

​​Creative & Art Direction: Defining the aesthetic, style, and imagery for digital and offline platforms.

 

Brand Identity & Graphic Design: Designing logos, visual systems, and collateral to ensure a consistent and memorable brand presence.

 

Consulting: Advising on visual strategies, storytelling, and brand positioning to complement strategic marketing and business growth initiatives.

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My work is an essential complement to strategic marketing and brand growth, providing the creative and visual foundation that allows broader marketing efforts to thrive. While I focus on aesthetics, visual communication, and brand identity, strategic marketing, analytics, and operational responsibilities are handled by other specialized teams.

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HOW DOES IT WORKS:

The process begins with a client brief. From there, I translate

needs into creative solutions tailored to each project. I offer three ways to work together:

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I. By Sporadic Jobs: Individual tasks such as brand identity updates, catalogues, email marketing, illustration, or product positioning.

 

II. By Package: Comprehensive solutions combining brand creation, logo, graphic design, creative direction, and communication.

 

III. By Contract: Continuous support for companies requiring ongoing creative output.

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I believe in the power of visual harmony, intentional design, and thinking creativity to make a brand memorable, recognizable, and impactful. My work ensures a strong visual identity that supports marketing strategy and brand growth, forming a foundation for long-term brand value.

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